WHO WE HELP / RESTAURANTS & FOOD
You make the food. We build the rest.
The business around the food: your menu and hours online, ordering under your own name, catering and events. Start from nothing online or from what you already have, and where your POS allows, we connect to it.
For restaurants, burger places, cafés and coffee shops, bakeries, food trucks and caterers in DC, Maryland and Northern Virginia.
Tell us about your business01 / WHAT WE BUILD
Everything from the first search to the kitchen.
Starting from nothing online is fine. Take one piece or the whole set, and where your POS already does something, we set it up instead of building it again.
The front door
Your Google listing
Set up to match your site: hours, photos, menu, review link, and your own ordering as the preferred option where Google allows.
Reservations and waitlist
If you seat guests, a booking or waitlist tool sized for you, linked from your site and from Google where supported.
Orders, catering and events
Online ordering, pickup and delivery
Orders paid on your own site, for pickup, or delivery where your ordering provider offers couriers. No marketplace commission; card, delivery and plan fees still apply.
Catering packages and quotes
A catering page with packages and lead times, a form that asks for date, headcount and budget, and quotes approved online.
Private events with deposits
Event requests with the date, party size and budget up front, and the date held once the deposit is paid.
Behind the counter
Gift cards, loyalty and your own list
Gift cards and rewards through your POS where it offers them, and your own list of customers who opted in.
Tools for the team
Prep lists, opening and closing routines, shift notes and inventory counts on a tablet instead of a clipboard.
POS connections and sales by channel
Online orders to the kitchen without retyping, and sales by channel in one view, where your POS allows outside connections.
Software for the way you serve
A truck schedule customers can follow, wholesale ordering for the cafés you supply, a prep plan across two kitchens, AI that drafts catering replies for you to approve: if your tools don’t do it, we can build it.
See every capability02 / WHERE IT BREAKS
Three places the path breaks down.
Start with whichever costs you most. The rest can follow.
Orders come by phone during the rush, or through apps that take a cut.
Without your own ordering, pickup orders tie up the phone at the busiest hour, and app orders come with a commission on every one.
WHAT WE’D BUILD
Catering and events have no front door.
Someone wants forty boxed lunches or the back room for a birthday, and after days of calls and messages they may have gone with whoever replied first.
WHAT WE’D BUILD
03 / HOW WE WORK
Start where your customers start.
Your customers start on a phone: from Google, from Instagram, from a link a friend sent. We follow that path to the order, the reservation or the catering inquiry, and look at what you already have, if anything. If your POS includes online ordering or catering tools, setting those up can come first. If you’re starting from nothing, we compare the options with you before you sign up for anything. Ordering, payment and listing accounts are set up in your name.
We agree the scope and price before work begins. After launch, we host and look after it under a care plan, or set it up on your own hosting if you prefer. Your domain stays registered to your business, the data you collect directly stays yours, and the custom code and designs we create for you become yours once they’re paid for, even while we keep hosting them. Third-party services keep their own licenses and terms.
WHAT YOU MAY ALREADY USE
- Toast
- Square
- Clover
- Google Business Profile
- DoorDash
- Uber Eats
- OpenTable
- Tripleseat
No partnership implied. Features vary by plan, so we check what yours includes, connect where it allows outside connections and work alongside it where it doesn’t.